His Royal Highness Prince Abdullah bin Khaled bin Sultan bin Abdulaziz, Ambassador of the Custodian of the Two Holy Mosques to the United Kingdom of Great Britain and Northern Ireland, inaugurated the international headquarters of Sela, a Public Investment Fund (PIF) company, in London this evening (Monday), accompanied by HE Turki Alalshikh, Chairman of the General Entertainment Authority (GEA), in the presence of Dr. Rakan Alharthy, Managing Director of Sela, and a number of the company’s senior executives.

Following the inauguration ceremony, His Royal Highness and HE toured the headquarters, where they were briefed on the company’s operations, international strategy, global expansion plans, growing partnerships, and its current and upcoming projects across the sports, entertainment, and cultural sectors.

HRH the Ambassador affirmed that the inauguration of Sela's international headquarters in London reflects Saudi Arabia’s growing global presence and underscores the Kingdom's remarkable progress in the sports and entertainment sectors under Saudi Vision 2030. HRH added that this initiative also highlights the strength of Saudi–British relations and the opportunities it creates to further enhance cooperation and strategic partnership between the two countries. HRH concluded by wishing the company continued success in its future endeavors.

HE Turki Alalshikh said: “Today, Sela stands as a Saudi success story with the capability to compete on the global stage. Through its accumulated expertise and strategic partnerships, the company has played a key role in delivering some of the region’s largest sports and entertainment projects. The opening of this headquarters in London marks an important step in strengthening Sela’s international presence, expanding its global network, and supporting the delivery of more world-class projects in the years ahead.”

Dr. Rakan Alharthy, Managing Director of Sela, said: “We are proud of the visit of His Royal Highness Prince Abdullah bin Khaled bin Sultan and of His Royal Highness inaugurating Sela’s international headquarters in London. We are also honoured by the visit of HE Turki Alalshikh, which reflects the strong support behind the company’s journey and future aspirations. This milestone provides renewed momentum for Sela’s continued international growth and embodies Sela’s ambition to build long-term strategic partnerships, deliver world-class experiences, strengthen its presence across international markets, and support Saudi Arabia’s growing position in the sports and entertainment sectors.”

He added: “Since receiving approval from the company’s Board of Directors to pursue its international expansion, Sela has worked to attract some of the world’s leading talent in this field to compete for the delivery of major international events and occasions. We look forward to a new phase of international partnerships, high-value investments, and further establishing Sela as a global Saudi company expanding from the Kingdom to the world.”

Sela’s London headquarters serves as the company’s international operations hub, strengthening relationships with global promoters, rights holders, venues, and production partners while supporting its continued expansion across international markets. Sela has also become a key partner in delivering many of the Kingdom’s leading sports and entertainment projects through its collaboration with Riyadh Season and an extensive network of local and international partners, reinforcing its growing global presence and its role in creating world-class experiences that further position Saudi Arabia as a leading destination for sports and entertainment.